Nancy Tess Boley Cruz, PhD

Title(s)Associate Professor of Clinical Preventive Medicine
AddressSSB 312C 2001 N. Soto Street
Health Sciences Campus
Los Angeles CA 90033
Phone+1 323 442 8245
ORCID ORCID Icon0000-0002-5894-1802 Additional info
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    Tess Boley Cruz, PhD, MPH, CHES, is a clinical associate professor in preventive medicine at the Keck School of Medicine of the University of Southern California. For the past 20 years, she has been involved in research projects and teaching at the master's and undergraduate levels in health education, communications and health disparities. She serves as the co-principal investigator of the Tobacco Education and Material Lab (TEAM Lab), providing special expertise on materials development and evaluation.

    She served as the first director of the new Master of Public Health Program (MPH) at USC and currently serves as director of the Health Communications Track in the MPH program. Dr. Cruz provides the core MPH course on health promotion theory, and a course on public health communications with an emphasis on tailoring strategies and materials to help priority populations. In her undergraduate teaching, her courses have included a focus on race and gender issues in public health and on adolescent health.

    Her research focuses on health communications, disparities, and tobacco control, with projects on countering tobacco marketing, and reducing menthol smoking among African-Americans.

    Dr. Cruz earned her MPH from California State University and her PhD from the University of Massachusetts, Amherst

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    Publications listed below are automatically derived from MEDLINE/PubMed and other sources, which might result in incorrect or missing publications. Researchers can login to make corrections and additions, or contact us for help. to make corrections and additions.
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    Altmetrics Details PMC Citations indicate the number of times the publication was cited by articles in PubMed Central, and the Altmetric score represents citations in news articles and social media. (Note that publications are often cited in additional ways that are not shown here.) Fields are based on how the National Library of Medicine (NLM) classifies the publication's journal and might not represent the specific topic of the publication. Translation tags are based on the publication type and the MeSH terms NLM assigns to the publication. Some publications (especially newer ones and publications not in PubMed) might not yet be assigned Field or Translation tags.) Click a Field or Translation tag to filter the publications.
    1. Monitoring Tobacco Brand Websites to Understand Marketing Strategies Aimed at Tobacco Product Users and Potential Users. Nicotine Tob Res. 2018 09 25; 20(11):1393-1400. Escobedo P, Cruz TB, Tsai KY, Allem JP, Soto DW, Kirkpatrick MG, Pattarroyo M, Unger JB. PMID: 29059386.
      View in: PubMed   Mentions: 5     Fields:    Translation:Humans
    2. Identifying Sentiment of Hookah-Related Posts on Twitter. JMIR Public Health Surveill. 2017 Oct 18; 3(4):e74. Allem JP, Ramanujam J, Lerman K, Chu KH, Boley Cruz T, Unger JB. PMID: 29046267.
      View in: PubMed   Mentions:
    3. Waterpipe Promotion and Use on Instagram: #Hookah. Nicotine Tob Res. 2017 Oct 01; 19(10):1248-1252. Allem JP, Chu KH, Cruz TB, Unger JB. PMID: 28077449.
      View in: PubMed   Mentions: 10     Fields:    Translation:Humans
    4. Images of Little Cigars and Cigarillos on Instagram Identified by the Hashtag #swisher: Thematic Analysis. J Med Internet Res. 2017 07 14; 19(7):e255. Allem JP, Escobedo P, Chu KH, Boley Cruz T, Unger JB. PMID: 28710057.
      View in: PubMed   Mentions: 13     Fields:    Translation:Humans
    5. Perceived stress and poly-tobacco product use across adolescence: Patterns of association and gender differences. J Psychiatr Res. 2017 11; 94:172-179. Leventhal AM, Urman R, Barrington-Trimis JL, Goldenson NI, Gallegos K, Chou CP, Wang K, Berhane K, Cruz TB, Pentz MA, Unger J, McConnell RS. PMID: 28738287.
      View in: PubMed   Mentions: 4     Fields:    Translation:Humans
    6. Methods for Coding Tobacco-Related Twitter Data: A Systematic Review. J Med Internet Res. 2017 03 31; 19(3):e91. Lienemann BA, Unger JB, Cruz TB, Chu KH. PMID: 28363883.
      View in: PubMed   Mentions: 9     Fields:    Translation:Humans
    7. Why do people use electronic nicotine delivery systems (electronic cigarettes)? A content analysis of Twitter, 2012-2015. PLoS One. 2017; 12(3):e0170702. Ayers JW, Leas EC, Allem JP, Benton A, Dredze M, Althouse BM, Cruz TB, Unger JB. PMID: 28248987.
      View in: PubMed   Mentions: 35     Fields:    Translation:Humans
    8. Perceptions of Secondhand and Thirdhand Smoke Among Hispanic Residents of Multiunit Housing. J Immigr Minor Health. 2017 02; 19(1):162-169. Rendón AD, Unger JB, Cruz T, Soto DW, Baezconde-Garbanati L. PMID: 26545600.
      View in: PubMed   Mentions: 5     Fields:    Translation:HumansPHPublic Health
    9. Electronic cigarette retailers use Pokémon Go to market products. Tob Control. 2017 12; 26(e2):e145-e147. Kirkpatrick MG, Cruz TB, Goldenson NI, Allem JP, Chu KH, Pentz MA, Unger JB. PMID: 28044010.
      View in: PubMed   Mentions: 8     Fields:    Translation:Humans
    10. Vaping on Instagram: cloud chasing, hand checks and product placement. Tob Control. 2016 09; 26(5):575-578. Chu KH, Allem JP, Cruz TB, Unger JB. PMID: 27660111.
      View in: PubMed   Mentions: 36     Fields:    Translation:Humans
    11. E-cigarettes, Cigarettes, and the Prevalence of Adolescent Tobacco Use. Pediatrics. 2016 08; 138(2). Barrington-Trimis JL, Urman R, Leventhal AM, Gauderman WJ, Cruz TB, Gilreath TD, Howland S, Unger JB, Berhane K, Samet JM, McConnell R. PMID: 27401102.
      View in: PubMed   Mentions: 25     Fields:    Translation:Humans
    12. E-Cigarettes and Future Cigarette Use. Pediatrics. 2016 07; 138(1). Barrington-Trimis JL, Urman R, Berhane K, Unger JB, Cruz TB, Pentz MA, Samet JM, Leventhal AM, McConnell R. PMID: 27296866.
      View in: PubMed   Mentions: 108     Fields:    Translation:Humans
    13. Who walks into vape shops in Southern California?: a naturalistic observation of customers. Tob Induc Dis. 2016; 14:18. Sussman S, Allem JP, Garcia J, Unger JB, Cruz TB, Garcia R, Baezconde-Garbanati L. PMID: 27231480.
      View in: PubMed   Mentions:
    14. The E-cigarette Social Environment, E-cigarette Use, and Susceptibility to Cigarette Smoking. J Adolesc Health. 2016 07; 59(1):75-80. Barrington-Trimis JL, Berhane K, Unger JB, Cruz TB, Urman R, Chou CP, Howland S, Wang K, Pentz MA, Gilreath TD, Huh J, Leventhal AM, Samet JM, McConnell R. PMID: 27161417.
      View in: PubMed   Mentions: 31     Fields:    Translation:Humans
    15. Perceptions of Secondhand E-Cigarette Aerosol Among Twitter Users. Tob Regul Sci. 2016 Apr; 2(2):146-152. Unger JB, Escobedo P, Allem JP, Soto DW, Chu KH, Cruz T. PMID: 28090560.
      View in: PubMed   Mentions:
    16. Campaigns and counter campaigns: reactions on Twitter to e-cigarette education. Tob Control. 2017 03; 26(2):226-229. Allem JP, Escobedo P, Chu KH, Soto DW, Cruz TB, Unger JB. PMID: 26956467.
      View in: PubMed   Mentions: 23     Fields:    Translation:HumansPHPublic Health
    17. Career Paths of Recipients of a Master's Degree in Health Communication: Understanding Employment Opportunities, Responsibilities, and Choices. J Health Commun. 2016; 21(3):356-65. Edgar T, Silk KJ, Abroms LC, Cruz TB, Evans WD, Gallagher SS, Miller GA, Hoffman A, Schindler-Ruwisch JM, Sheff SE. PMID: 26735802.
      View in: PubMed   Mentions:    Fields:    Translation:Humans
    18. Diffusion of Messages from an Electronic Cigarette Brand to Potential Users through Twitter. PLoS One. 2015; 10(12):e0145387. Chu KH, Unger JB, Allem JP, Pattarroyo M, Soto D, Cruz TB, Yang H, Jiang L, Yang CC. PMID: 26684746.
      View in: PubMed   Mentions: 24     Fields:    Translation:Humans
    19. Patterns of Alternative Tobacco Product Use: Emergence of Hookah and E-cigarettes as Preferred Products Amongst Youth. J Adolesc Health. 2016 Feb; 58(2):181-5. Gilreath TD, Leventhal A, Barrington-Trimis JL, Unger JB, Cruz TB, Berhane K, Huh J, Urman R, Wang K, Howland S, Pentz MA, Chou CP, McConnell R. PMID: 26598059.
      View in: PubMed   Mentions: 43     Fields:    Translation:Humans
    20. Psychosocial Factors Associated With Adolescent Electronic Cigarette and Cigarette Use. Pediatrics. 2015 Aug; 136(2):308-17. Barrington-Trimis JL, Berhane K, Unger JB, Cruz TB, Huh J, Leventhal AM, Urman R, Wang K, Howland S, Gilreath TD, Chou CP, Pentz MA, McConnell R. PMID: 26216326.
      View in: PubMed   Mentions: 70     Fields:    Translation:Humans
    21. Electronic Cigarettes on Twitter - Spreading the Appeal of Flavors. Tob Regul Sci. 2015 Apr; 1(1):36-41. Chu KH, Unger JB, Cruz TB, Soto DW. PMID: 27853734.
      View in: PubMed   Mentions:
    22. Results from a national survey of health communication master's degree recipients: an exploration of training, placement, satisfaction, and success. J Health Commun. 2015; 20(3):354-66. Edgar T, Gallagher SS, Silk KJ, Cruz TB, Abroms LC, Evans WD, Finley AM, Miller GA. PMID: 25668684.
      View in: PubMed   Mentions:    Fields:    Translation:Humans
    23. Consumers' perceptions of vape shops in Southern California: an analysis of online Yelp reviews. Tob Induc Dis. 2014; 12(1):22. Sussman S, Garcia R, Cruz TB, Baezconde-Garbanati L, Pentz MA, Unger JB. PMID: 25484852.
      View in: PubMed   Mentions:
    24. The menthol marketing mix: targeted promotions for focus communities in the United States. Nicotine Tob Res. 2010 Dec; 12 Suppl 2:S147-53. Cruz TB, Wright LT, Crawford G. PMID: 21177371.
      View in: PubMed   Mentions: 28     Fields:    Translation:Humans
    25. Development and validation of a scale to assess attitudes and beliefs about menthol cigarettes among african american smokers. Eval Health Prof. 2010 Dec; 33(4):414-36. Allen B, Cruz TB, Leonard E, Unger JB. PMID: 21149394.
      View in: PubMed   Mentions: 8     Fields:    Translation:Humans
    26. Tobacco marketing in California and implications for the future. Tob Control. 2010 Apr; 19 Suppl 1:i21-9. Roeseler A, Feighery EC, Cruz TB. PMID: 20382646.
      View in: PubMed   Mentions: 9     Fields:    Translation:HumansAnimals
    27. Menthol and non-menthol cigarette use among Black smokers in Southern California. Nicotine Tob Res. 2010 Apr; 12(4):398-407. Unger JB, Allen B, Leonard E, Wenten M, Cruz TB. PMID: 20167636.
      View in: PubMed   Mentions: 12     Fields:    Translation:Humans
    28. Monitoring the tobacco use epidemic IV. The vector: Tobacco industry data sources and recommendations for research and evaluation. Prev Med. 2009 Jan; 48(1 Suppl):S24-34. Cruz TB. PMID: 18976685.
      View in: PubMed   Mentions: 16     Fields:    Translation:HumansPHPublic Health
    29. An examination of trends in amount and type of cigarette advertising and sales promotions in California stores, 2002-2005. Tob Control. 2008 Apr; 17(2):93-8. Feighery EC, Schleicher NC, Boley Cruz T, Unger JB. PMID: 18303088.
      View in: PubMed   Mentions: 25     Fields:    Translation:Humans
    30. Attitudes toward anti-tobacco policy among California youth: associations with smoking status, psychosocial variables and advocacy actions. Health Educ Res. 1999 Dec; 14(6):751-63. Unger JB, Rohrbach LA, Howard KA, Boley Cruz T, Johnson CA, Chen X. PMID: 10585383.
      View in: PubMed   Mentions: 19     Fields:    Translation:Humans
    31. Tailoring outdoor tobacco advertising to minorities in Los Angeles County. J Health Commun. 1998 Apr-Jun; 3(2):137-46. Stoddard JL, Johnson CA, Sussman S, Dent C, Boley-Cruz T. PMID: 10977250.
      View in: PubMed   Mentions: 16     Fields:    Translation:HumansAnimals
    32. Targeted tobacco markets: outdoor advertising in Los Angeles minority neighborhoods. Am J Public Health. 1997 Jul; 87(7):1232-3. Stoddard JL, Johnson CA, Boley-Cruz T, Sussman S. PMID: 9240120.
      View in: PubMed   Mentions: 5     Fields:    Translation:Humans
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